#engagement-metrics

3 articles

B2B Newsletter Growth: The Segmentation Framework That 3xs Open Rates

Stop sending the same newsletter to everyone. The behavioral segmentation model that turns 15% opens into 45%+ and cuts churn by half.

April 3, 2026

email marketing 8.0 9 min

Email List Decay: Why Your Open Rates Die (And How to Reverse It)

Your email list loses 22-25% engagement yearly. Here's the data-driven framework to identify decay, segment by engagement tier, and rebuild deliverability before it's too late.

April 3, 2026

email marketing 8.0 7 min

Email Frequency Testing: Find Your Sweet Spot (Without Unsubscribes)

Test send frequency systematically using cohort analysis. Balance engagement and revenue. Real data from 50+ campaigns reveals the optimal send schedule.

March 17, 2026