Blog | The Growth Terminal

AI search is cannibalizing organic traffic differently than you think. The data, the math, and what to optimize for first in 2025.

AI engines reward semantic depth over volume. Build topical authority clusters that get cited 3x more often than scattered content.

Most llms.txt files are ignored. The exact structure, content strategy, and crawler patterns that make AI engines actually read your file.

Stop tracking vanity metrics. Learn the 3 activation KPIs that predict LTV, reduce churn, and actually correlate with revenue growth in SaaS.

Your growth is capped by one metric. We show you how to audit your entire funnel, find that bottleneck, and unlock 3-5x faster growth.

Decode your retention curves to spot churn patterns. We show you how to use cohort analysis to identify your worst leaks and fix them first.

Stop launching features randomly. Learn the sequencing strategy that maximizes feature adoption and reduces overwhelm in your user base.

Most users churn at Day 7. See how to architect your trial experience to push past the cliff and convert 2-3x more users to paid.

Network effects aren't just for consumer apps. Discover how to build indirect network effects into B2B products for exponential growth.

Design onboarding experiences that stick. Learn the loop structure used by Slack, Figma, and Zapier to drive Day 7 activation and cut churn.

Your power users 10x your product's potential. Learn how to extract their workflows, productize them, and onboard everyone else into those habits.

Stop vanity metrics. Here's how to measure B2B content ROI tied directly to pipeline and revenue—with the exact tracking setup that works.